Brand News - July 2018

 
 
 
 
Although most of the public knows our name, our latest research tells us that too many prospective members or supporters do not fully understand Rotary. They don’t know what we stand for and what we do in local communities. And nearly 60 percent of those surveyed said they were unaware that a Rotary club exists in their own community.

The People of Action campaign helps you bring Rotary’s story to life by showing Rotary members as the people of action we are. Telling our People of Action stories in a meaningful, coordinated way builds the public’s understanding of who we are and what we do. It highlights the impact we make in our communities and around the world. Learn how to tell your People of Action story and help answer the question, “What is Rotary?”
 
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What makes Rotarians in the
Bahamas People of Action? 
Discover how the Rotary Club of East Nassau, Nassau, Bahamas, (the club of new Rotary International President, Barry Rassin) is working with others in their community to preserve the environment and New Providence, the island they call home. 
 
  
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Capture impactful People of Action photos
Taking pictures that best represent your club or club project can be challenging, but with a little guidance, you can start creating memorable images that will effectively tell your club's story. 
 
  
 
New materials on Brand Center

Look for an updated version of the People of Action Campaign Guidelines, Quick Start Guide for Club Social Media Pages, People of Action videos and scripts, as well as our newly designed digital banner template and much more.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Do you have a People of Action story? Share it with us by emailing PR@Rotary.org